Shifting Brands into Gear



Tapping into the University campus market is a major yet affordable opportunity. Not only are university students spending large amounts in descretionary spending every month, they are also at the stage in their lives where they develop life long preferences for products and brands. Furthermore, they are extremely social with the ability to influence and be influenced by others. If you win over one student you potentially win over his or her entire social network.

Targeting university students however is challenging. The current generation has more products to choose from and has been over exposed to advertising since an early age (internet, TV, radio, magazines etc.) making it increasingly harder to gain their attention and create a genuine relationship with them.

The answer to this challenge is to utilize a marketing concept that creates value not only for companies but for students as well. We here at FreeBike Project specialize at this concept.




Company info: E-mail:
Personal info: Johan Bender
Kim Sanderhoff
Tel.: 213-587-0507
Tel.: 213-841-5944